Meet Melvin "Mel" Massey
Melvin "Mel" Massey, MBA, CPT is a co-founder and co-owner of S.H.I.F.T. Wellness. He earned a Bachelor of Science from the University of Virginia in Sociology and a minor in Economics. He also holds a MBA from Regent University. After a very promising professional football career in the Canadian Football League, Melvin returned home to Hampton Roads, Virginia to begin a career in Finance with MassMutal while also serving as a mentor for the 1st and G.O.A.L. Foundational.
After having spent his whole life training as an athlete and also coaching, Melvin made a seamless transition into the fitness industry by training former athletes and teachers at his Alma Mater Warwick High School, where he served as a mentor, volunteer and often a guest speaker speaking on various subjects ranging from Entrepreneurship, Finance and Fitness.
Shortly after, Melvin launched the Inch by Inch Bootcamp and began to train family and friends before launching LEVEL UP Fitness & Performance. LEVEL UP quickly became one of the premier up and coming training and sports performance facilities in Hampton Roads, Virginia, helping clients and athletes from all walks of life achieve their personal and performance goals.
For the last ten years, Melvin has served as a mentor and an advisor for various churches, nonprofits and organizations such Brothers on The Block, Iron Sharpens Iron and The Impact Programs. These organizations all provided both Mentoring and Therapeutic Recreation opportunities and for young men in local high schools, ministries and the Newport News Juvenile System.
As a respected leader, coach, trainer, entrepreneur and motivator, Melvin has been fortunate to accomplish a lot of his lifelong goals. He credits a lot of his successes to having amazing leaders and mentors in his life, Melvin believes he has the obligation now to “Pay It Forward”.